Update
CHANGE YOUR FLAVORS
Starting your morning with intention can set the tone for the entire day. For many of us, that morning ritual already includes an iced coffee. What if that same habit could also help support your protein goals?
Combining iced coffee with protein, also known as "proffee", has gained traction, and for a good reason. It is simple, refreshing, and functional. You get your morning caffeine while also knocking our a portion of your daily protein intake. For those balancing workouts, busy schedules, and recovery, this combination can be an easy win and a smart way to build nutrition into your daily routine.
Protein plays an essential role in muscle repair, lean muscle maintenance, and overall metabolic health. After an overnight fast, your body has gone several hours without incoming nutrients, including protein early in the day helps provide essential amino acids as part of a consistent intake pattern that supports muscle protein synthesis over time.(1)
Research shows that high quality protein, especially whey protein, supports muscle recovery and lean muscle mass when consumed regularly as part of an active lifestyle.(2) If increasing protein intake is a goal, pairing it with something you already consume every morning makes consistency easier. Instead of play catch up later in the day, protein coffee helps you start ahead.
For those who exercise in the morning, iced coffee with protein can serve as a simple pre or post workout option. The caffeine helps support alertness and focus, while the whey protein provides essential amino acids to support recovery after training. (2,3,4,5)
On non-training days, it still functions as a productive way to fuel your morning without weighing you down. Many people prefer something cold and refreshing rather than a heavy breakfast first thing, making iced proffee an easy fit for real life schedules.
Caffeine is well known for it's ability to boost alertness, but its benefits go further than simply feeling awake. Studies show that caffeine can improve focus, reaction time, and both physical and cognitive performance, especially during demanding tasks or exercise.(4)
This is one reason caffeine is commonly used before workouts or during busy mornings. On its own, caffeine supports mental readiness and physical performance when energy demands are high. (4) When paired with protein as part of a morning routine, it also helps support daily protein intake for muscle recovery and overall performance.(2)
Combining coffee and protein is not about adding complexity to your routine. It is about efficiency. With one scoop of Ascent Iced Coffee+ Protein, you get 20 grams of clean whey protein and 100 milligrams of caffeine in a smooth iced coffee format that fits seamlessly into your morning routine.
The caffeine comes from a blend of real Colombian coffee and Coffeeberry Energy, made from premium Arabica coffee cherries sourced from family-owned farms using sustainable practices. The protein comes from the high-quality, clean whey protein Ascent is known for, offering a complete amino acid profile and 5 grams of BCAAs to support daily performance.
Consistency is key when it comes to protein, but busy days can make that easier said than done. A high protein coffee builds protein into your morning ritual, helping you stay on track without having to think about it later.
Research highlights whey protein as especially effective due to its leucine content and quick absorption, which support muscle maintenance and recovery over time. (2) Pairing that with caffeine creates a practical option for those who want both performance and convenience.
Ascent Iced Coffee+ Protein tastes great on its own mixed with cold water or milk, but it also works as a base for more creative recipes.
You can blend it into a high protein iced coffee smoothie, turn it into a copycat protein frappuccino, or even us it in frozen treats like coffee protein ice cream. These options keep your routine fresh while still delivering the same protein and caffeine benefits.
Ascent's Iced Coffee+ Protein offers a simple way to support energy, focus, and protein intake in one smooth, iced coffee.
It's proof that fueling your day does not have to be complicated. Sometimes, it just starts with your coffee!
Mamerow, M. M., Mettler, J. A., English, K. L., Casperson, S. L., Arentson-Lantz, E., Sheffield-Moore, M., Layman, D. K., & Paddon-Jones, D. (2014). Dietary protein distribution positively influences 24-h muscle protein synthesis in healthy adults. The Journal of Nutrition, 144(6), 876–880. https://doi.org/10.3945/jn.113.185280
Devries, M. C., & Phillips, S. M. (2015). Supplemental protein in support of muscle mass and health: advantage whey. Journal of Food Science, 80 Suppl 1, A8–A15. https://doi.org/10.1111/1750-3841.12802
HOGERVORST, E., BANDELOW, S., SCHMITT, J., JENTJENS, R., OLIVEIRA, M., ALLGROVE, J., CARTER, T., & GLEESON, M. (2008). Caffeine Improves Physical and Cognitive Performance during Exhaustive Exercise. Medicine & Science in Sports & Exercise, 40(10), 1841–1851. https://doi.org/10.1249/MSS.0b013e31817bb8b7
Hewlett, P., & Smith, A. (2007). Effects of repeated doses of caffeine on performance and alertness: new data and secondary analyses. Human Psychopharmacology: Clinical and Experimental, 22(6), 339–350. https://doi.org/10.1002/hup.854
Waskiw-Ford, M., Hannaian, S., Duncan, J., Kato, H., Abou Sawan, S., Locke, M., Kumbhare, D., & Moore, D. (2020). Leucine-enriched essential amino acids improve recovery from post-exercise muscle damage independent of increases in integrated myofibrillar protein synthesis in young men. Nutrients, 12(4), 1061. https://doi.org/10.3390/nu12041061